We have all seen the mobs of people barging through store doors all over social media, but these sights are getting rarer by the year. The number of people interested in shopping on Black Friday has been declining for some time now. According to a survey by Bankrate.com, just 23 percent of Americans planned on shopping on Black Friday this year. That is an astoundingly low percentage of people, especially for a day labeled by its large commercial sales.

While talking to many students about what they were potentially going to buy on Black Friday, it became apparent that adults are not the only ones uninterested in shopping. Out of sixteen students interviewed, only two said they were going to buy anything on the day after Thanksgiving. Those two people were interested in technology more than anything else, specifically a new phone and an iPad.

People just aren’t fooled by the gimmick that is Black Friday. Most stores started sales earlier this November, sometimes even on the first day of the month. Along with sales starting early, some stores are also extending sales beyond Friday. The “one day only” event has been stretched out so far that a lot of Americans just don’t get excited about it anymore.

Of course, 23 percent of America is still a lot of people. While the majority of people were not interested in shopping on Black Friday, millions of shoppers still entered stores on Friday, and spent an average of $200 or more during their shopping sprees.

While the excitement over Black Friday is steadily declining, businesses will still utilize this time of year to make money. After all, as long as it brings in money, stores will participate in Black Friday.