“You know what, I might drop.”
With those six words, Don Toliver might have convinced me that another album is ready to be dropped.
He’s been hinting at new music since last year, and, after the massive success of “HARDSTONE PSYCHO”, I don’t blame him for wanting to run it back. That album didn’t just do numbers–it debuted at number three on the Billboard 200 and pulled in over 75 million streams in its first week alone.
The Statesman newspaper called it “one of his best projects yet,” giving it a nine and a half out of ten.
Toliver has also been teasing a song called “Still” since 2023, the same time Travis Scott started entertaining the idea of a second “Utopia.” Coincidence? Maybe. But, Toliver’s rollout strategy has never been about chance.
During a recent show, the Houston multi-hyphenate paused the set just to let fans know that he’s itching to drop again, and he said it himself:
“I don’t wanna stop. I might drop this year.”
“Drop a whole ‘nother album on ya’ll.”
“Drop a whole ‘nother beautiful project.”
Between the success of “HARDSTONE PSYCHO”, he has had many collabs, such as “LV Bag” with J-Hope and Pharrell Williams, which was dropped in tandem with Louis Vuitton’s Fall/Winter ‘25 menswear show, and“Field Trip” with Playboi Carti and Kodak Black.
And, with a possible joint project with Yeat that was co-headlined with this year’s Summer Smash Festival, it’s clear Toliver isn’t just keeping busy; he’s setting the stage for whatever’s coming next.
“LV Bag” racked up 40 million streams in its first months. And the visuals? Top-tier. “TORE UP” and “No Pole” are stylized, high-concept video treatments that suggest Toliver isn’t just thinking in singles now.
So when Toliver said, “I might drop,” it’s not “just talk” – it’s the “I’m not dropping anything… unless I feel like it’s “PR bait”. He’s got the momentum of a Billboard top-three album, a fashion-house collab single, and continues to make headlines.
What else do you need for a rollout? A skywriter? At this point, he could surprise an album during a Louis Vuitton runway, and no one would bat an eye. That’s how unpredictable this man is.
